http://www.lovehaircolour.co.uk

Move over glossy brunettes and honey blondes, there’s a ‘hot’ new colour in town – red! New this January from Schwarzkopf LIVE Color XXL  – Hot Reds is a range of three statement hair colours offering the most vibrant and covetable reds around.

With the emergence of red-haired style icons such as the effortlessly cool and crimson, Florence Welch, the quirky, retro redhead Paloma Faith and La Roux with her seriously stylish chestnut coif, this individual and daring shade has never been so desirable.

Be inspired to go a shade bolder with LIVE Color XXL Hot Reds. The range offers three striking shades; choose from alluring Hot Cinnamon, fresh and funky Cool Scarlet or tempting Dark Spice.

Created with a patented formula containing highly concentrated micro-fine colour pigments and a new Colour Shield Conditioner LIVE Color XXL Hot Reds penetrates deep into the hair to give maximum permanent colour performance for extra intensity, extra shine and longer lasting colour, The LIVE Color XXL Hot Reds formula also promises up to 90% colour retention after 30 washes, so you can be sure your bold colour statement stays vibrant for weeks after colouring.

Schwarzkopf LIVE Color XXL Hot Reds is available from Boots, Superdrug, Asda, Morrisons, Sainsbury’s, Savers, Tesco, Wilkinson, Bodycare and Independent Chemists nationwide. RRP: £4.89.